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PRIVACY NOTICE

 

PROMOCIONES RÍO PLATA, S.A. DE C.V.

 (hereinafter “MARQUIS REFORMA HOTEL & SPA”)

Paseo de la Reforma No. 465, Col. Cuauhtémoc, Delegación Cuauhtémoc, Ciudad de México, C.P. 06500

 

To all our Guests and Customers:

The primary purpose of this Privacy Notice is to comply with the provisions of the Federal Law on the Protection of Personal Data in Possession of Individuals (hereinafter the "Law").

 

For the “MARQUIS REFORMA HOTEL & SPA” it is vitally important to carry out a legitimate, safe, controlled and informed treatment of your personal data so it is our commitment to maintain at all times your right to privacy and the right to information self-determination. 

 

How to contact us : For everything related to the processing and protection of your personal data, you can contact our Privacy Officer by sending an email to the following address: divctos@marquisreforma.com or submit a written request at our offices, attaching a copy of the “MARQUIS REFORMA HOTEL & SPA” your current official identification or, if you are a moral person, attach a copy of the legal representative's power of attorney and a copy of your official identification, addressed to: "Privacy Officer".

 

PURPOSE OF DATA PROCESSING

The “MARQUIS REFORMA HOTEL & SPA” requests the personal data of its Guests for the purpose of: (i)  identifying them,  (ii)  booking a room and/or staying at the hotel; (iii)  track and attend to guest reservations,  (iv)  confirm reservations; (v)  know if special attention is needed for people with disabilities or those with some specific diet,  (vi)  regarding the spa: know the physical conditions of guests in order to be able to select the most appropriate treatment,  (vii)  regarding the gym: one of our coaches will customize the training programs of our guests taking into account diseases or injuries that the person may have suffered,  (viii)  and regarding the concierge: the objective is that our company has the necessary data to book, on the guest’s behalf, tours or restaurants external to the hotel,  (ix)   offer them the different products and / or services that are available to them, (x) consultation and verification of the data and information granted by the guest,  (xi) keep a record of people who visit our facilities for any reason to ensure the safety of our staff, customers and visitors,  (xii)  for marketing, advertising and commercial prospecting purposes, including promotions and discounts that may be sent to you if deemed to be of interest. Guests are also informed that the purposes that gave rise to the existence of the legal relationship are those set out in subparagraphs (i) to (iv), and those that will serve the maintenance and/or fulfilment of the obligations arising from the legal relationship will be those contained in subparagraphs (v) to (xii).

 

Through this Privacy Notice, the “MARQUIS REFORMA HOTEL & SPA” guarantees the right of its Guests to express their refusal for the processing of their personal data in relation to the purposes set out above and those that the Guest considers not necessary for the legal relationship, for which the Guest must inform  the  “MARQUIS REFORMA HOTEL & SPA” about his/her refusal at the time when  the “MARQUIS REFORMA HOTEL & SPA” make available this Privacy Notice, understood that the express consent that the Guest grants at the time this Privacy Notice is given is a signal of its conformity, without prejudice to its right to revoke the consent that it has previously granted or to exercise its right to object to the processing of your data in terms of the applicable provisions, rights that in any case will be guaranteed by  the  “MARQUIS REFORMA HOTEL & SPA”.

 

OBTAINING AND TREATING PERSONAL DATA

The “MARQUIS REFORMA HOTEL & SPA” collects the data of its Guests (i) in a personal manner, (ii) through its website, and by electronic means, (iii) through authorized third parties; or (iv) by any other means permitted by law. The data that “MARQUIS REFORMA HOTEL & SPA” collects from its Guests are processed through appropriate technical, administrative and digital means to protect your information. The data of the Guests    of the “MARQUIS REFORMA HOTEL & SPA” receive a secret and confidential treatment by the “MARQUIS REFORMA HOTEL & SPA”, who takes for this purpose the necessary measures to prevent its alteration, loss, treatment or unauthorized access.

 

For its part, the Guest declares that his/her data are accurate, authentic and complete and are the responsibility of the Guest who provides it, so he/she releases the “MARQUIS REFORMA HOTEL & SPA” from any related responsibility in this regard. The data that Guests freely and voluntarily provide to the “MARQUIS REFORMA HOTEL & SPA” include: identification data, data regarding their health status, property and bank details, video images recorded with or without the Guest's sound.

 

As part of the security measures that “MARQUIS REFORMA HOTEL & SPA” implements in its facilities, it will take video recording, with or without sound, during the time when the facilities are open to the public. The images and/or sounds that may be captured by video surveillance cameras will be used to safeguard the safety of other guests, customers, suppliers and people who are on site.

 

 

EXERCISE OF ACCESS, RECTIFICATION, CANCELLATION OR OPPOSITION RIGHTS (ARCO RIGHTS)

Guests will be responsible for the accuracy, veracity, authenticity and validity of their data. Guests    of  the  “MARQUIS REFORMA HOTEL & SPA”   have the right to (i) access the personal data that was collected from them, (ii)  to rectify their data, if these are inaccurate or incomplete,  (iii)  to cancel their data when they are not necessary for any of the purposes indicated in this Privacy Notice and legally appropriate, and  (iv)   to object to the processing of such data, in terms of the Law and the applicable provisions in this area.

 

 

REVOCATION OF CONSENT

At any time the Guest may inform the “MARQUIS REFORMA HOTEL & SPA” of his determination to revoke the consent that has previously been granted for the processing of personal data in accordance with the purposes described in this Privacy Notice, so that  the  “MARQUIS REFORMA HOTEL & SPA”    stops making use of them and provided that the consent that is intended to be revoked does not derive from a contractual legal relationship or operation agreed with the “MARQUIS REFORMA HOTEL & SPA”, that the law allows it or that has been expressly agreed between  the  “MARQUIS REFORMA HOTEL & SPA” and the Guest. In all cases, the revocation of consent shall not have retroactive effects. The means and procedures for making this effective are mentioned below.

 

MEASURES AND PROCEDURE FOR THE EXERCISE OF ARCO RIGHTS AND FOR THE REVOCATION OF CONSENT

Guests of the “MARQUIS REFORMA HOTEL & SPA” may exercise their ARCO rights and revoke their consent for the processing of their personal data, through the respective request, which may be obtained free of charge at the offices of  the “MARQUIS REFORMA HOTEL & SPA” and must be given to the Legal Representative or to an official proxy by the “MARQUIS REFORMA HOTEL & SPA”. Such request shall indicate the requirements and procedure for the exercise of ARCO rights and/or for the revocation of consent for the processing of your personal data, which is described below: Received the request by the Legal Representative or official proxy from  the “MARQUIS REFORMA HOTEL & SPA” duly required and once the identity of the Guest (owner of the personal data) is established or the legal representation thereof through the current official identification and power of the legal representative (same that will be attached to the file), an acknowledgement of receipt will be given to the Guest. Upon receipt of the request, the “MARQUIS REFORMA HOTEL & SPA” will respond in writing to it within 20 (twenty) calendar days. The response will be made available to the Guest at the office of the “MARQUIS REFORMA HOTEL & SPA” where the application was filed, within the period indicated above. If appropriate, the “MARQUIS REFORMA HOTEL & SPA” will comply with the request within 15 (fifteen) calendar days after the date of response of the Guest's request.

 

LIMITATION OF THE USE OR DISCLOSURE OF YOUR PERSONAL DATA

Where the processing of your personal data does not refer to those necessary to comply with a legal or contractual obligation (fulfillment of legal obligations arising from the legal relationship between the Guest and “MARQUIS REFORMA HOTEL & SPA”), the Guest shall have the right to request from the “MARQUIS REFORMA HOTEL & SPA” the limitation on the use and / or disclosure of his data through the request that  the “MARQUIS REFORMA HOTEL & SPA” will provide you; so that, if appropriate, the “MARQUIS REFORMA HOTEL & SPA” registers the Guest's personal data in the exclusion lists within 20 (twenty) calendar days from the filing of the respective application.

 

TRANSFER OF PERSONAL DATA BY THE “MARQUIS REFORMA HOTEL & SPA”

The “MARQUIS REFORMA HOTEL & SPA” uses the personal data of its Guests exclusively for the purposes indicated in this Privacy Notice and retains them for as long as the legal provisions indicate. The “MARQUIS REFORMA HOTEL & SPA” only shares and/or transfers the personal data of its Guests with third parties  (i)  when the Guest contracts another third party product and/or service through “MARQUIS REFORMA HOTEL & SPA”, (ii) to make payment requirements to guests, (iii) for the provision of services, (iv) for consultation and verification of the data and information provided by the  Guest, (v) where required by legal provision or by order of duly informed and reasoned competent authority, and (vi) in the cases referred to in Article 37 of the Mexican Law. Outside of the stated cases, you are confident that your data will not be transferred to third parties without your express consent.

 

In any case, the “MARQUIS REFORMA HOTEL & SPA” guarantees that the purposes of the processing of the Guest's personal data will be respected by the receiving third parties when any of the transfers mentioned above are verified. Third party recipients of Guests' personal data may be subsidiaries and affiliates, companies that are engaged in or have a similar turn to that of “MARQUIS REFORMA HOTEL & SPA”, companies engaged in the provision of food, beverage and recreation services, financial institutions (domestic or foreign), Insurance Institutions and/or Bonds, or physical or moral persons with which the “MARQUIS REFORMA HOTEL & SPA” has a contractual relationship, or physical and moral persons who provide services to the “MARQUIS REFORMA HOTEL & SPA”.

 

The purposes of the transfers set out above will pursue (i)  compliance with the provisions on the protection of Personal Data by  the “MARQUIS REFORMA HOTEL & SPA”, (ii) the maintenance and / or fulfillment of the obligations and rights entered through the hosting contracts concluded with Guests, (iii) protection of the payment rights of  the “MARQUIS REFORMA HOTEL & SPA”, (iv) the guarantee of any rights arising from the contracts concluded by the “MARQUIS REFORMA HOTEL & SPA”, (v) protection of the rights of guests and (vi) advertising and promotion of the products and services that the “MARQUIS REFORMA HOTEL & SPA” offers to its guests.

 

 

TRANSFER CONSENT

The Guest agrees that the “MARQUIS REFORMA HOTEL & SPA” may carry out the transfers in the cases provided for in this Privacy Notice, to the aforementioned third-party recipients and for the purposes set out, so the Guest expressly consents to the time when this Privacy Notice is given to him.

 

Modifications

Any change and/or modification in whole or in part to this Privacy Notice will be disclosed directly to you directly in the premises of the “MARQUIS REFORMA HOTEL & SPA”, as well as through the following means: (i) visible advertisements in our hotels and offices, or (ii) brochures available in our hotels and offices, or (iii) on our website www.marquisreforma.com; (iv) or we may send them by email to the last address you have provided to us.